The Perfect Presentation
Our firm’s primary task these days is articulating the vision of HotClick Video to large groups of savvy investors. These presentations almost always include a Powerpoint Presentation and require that we get our points across in a short period of time. I have found that if I lose my audience for even a moment it is almost impossible to get their full attention again.
Three key things lessons I have learned recently:
Firstly, Your Presentation’s Objective is simple: To Show…
- Who has a Problem
- How big a Problem is it?
- How you are solving this Problem.
Secondly, Your PowerPoint Must Be Simple: More Points, Less Bullets
- Prepare slides that evoke emotions not bullet points
- Prepare speaking points for each slide that tell a story
- Add motion – Video moves your audience
Lastly, Presentations Should Change every time: Relate to “this” Audience
- Know your audience
- Include meaningful problems and solutions of your audience
- Practice each time – even
One of my personal mistakes has been not to practice for each presentation. My innate knowledge of our company and the problems we solve hasn’t been enough. Getting to know each audience or individual has proven to change my presentation every time. By adding relevant and meaningful problems with a tailored solution to a specific audience, has improved their cognizance and our success rate.
Great Entrepreneur Blogger Mark Suster has some great advice from a 2 time entrepreneur who has joined the VC dark side.
