Believing is to Be Living
In the late 90’s before the VC’s shut their doors and the bottom fell out of the IPO marketplace, we managed to raise seed money for our entertainment company. We had a crazy idea to build a skateboard park made out of dirt and hold a competition for Motocross riders. That event became the sport of freestyle motocross and our investors did real well in the end. But we had to convince them first.
It’s a tough task to convince anyone, irrespective of their level of success that they should invest in something they just can’t understand. The only way that seems to work is to build it first.
When we wanted to build portable snowboard mountains in 1995, I tried in vain to raise some dollars. Then we got the contract to build one for the NFL Experience in Miami and got funded in a hurry. In 1997, when we hit upon the idea of Freestyle Motocross I had numerous financier meetings and labored to articulate the vision of flying motorcycles selling tickets. So we had to hang it all out. We promoted the first event, got industry and rider support, sold out our event and lost everything I borrowed to put into it. But our future investor attended the event and subsequently funded us.
There really is no experience in life more rewarding than following your dreams. Going for broke, burning the boats in pursuit of something you believe brings rewards far before the dollars flow.
Believing and Be Living are closely entwined.






