The Perfect Presentation

February 5th, 2010

Our firm’s primary task these days is articulating the vision of HotClick Video to large groups of savvy investors.  These presentations almost always include a Powerpoint Presentation and require that we get our points across in a short period of time.  I have found that if I lose my audience for even a moment it is almost impossible to get their full attention again.

Three key things lessons I have learned recently:

Firstly, Your Presentation’s Objective is simple:  To Show…

  1. Who has a Problem
  2. How big a Problem is it?
  3. How you are solving this Problem.

Secondly, Your PowerPoint Must Be Simple: More Points, Less Bullets

  1. Prepare slides that evoke emotions not bullet points
  2. Prepare speaking points for each slide that tell a story
  3. Add motion – Video moves your audience

Lastly, Presentations Should Change every time: Relate to “this” Audience

  1. Know your audience
  2. Include meaningful problems and solutions of your audience
  3. Practice each time – even

One of my personal mistakes has been not to practice for each presentation.  My innate knowledge of our company and the problems we solve hasn’t been enough.   Getting to know each audience or individual has proven to change my presentation every time.  By adding relevant and meaningful problems with a tailored solution to a specific audience, has improved their cognizance and our success rate.

Great Entrepreneur Blogger Mark Suster has some great advice from a 2 time entrepreneur who has joined the VC dark side.

effective-presentation

Small Business

Adding UGC to B2B and turning Communication into SALES

November 27th, 2009

At the heart of Social Media are Communities (SMC’s) that facilitate B2B communication in unique ways.  B2B marketers that tap into powerful SMC groups can enhance their brand marketing objectives, establish Word of Mouth brand rapport and facilitate the resale of their client products.  Social Media embodies the very spirit of B2B marketing by utilizing partner platforms to proliferate the use of their own products and in the process establishing a new virtual retail frontier.

When Digg , a site for people to discover and share content from the web, announced the addition of a new Trending tool, they built a special Twitter account to make it easy for users to follow the action.  Twitter, a micro blogger community has utilized relative and meaningful business partners to make itself indispensable.  Last month, Twitter and Microsoft struck a search deal to integrate Twitter within Bing and the same day they struck a similar deal with Google.  More than likely if you hear about a top story these days it will come in the form of a feed from your favorite SMC instead of the front page of your daily newspaper.

We are living in a connected world where digital wrecking balls are tearing down communication barriers enabling cross-platform billing and universal data feeds to devices that can trans-code multi-media on the fly.  This clear path of information exchange is giving rise to close relationships between brands that target likeminded consumers and the SMC platforms that support them.  A B2B marketers’ challenge is to anticipate the unique needs each SMC and provide tools customized to these niche groups and their needs.

The spirit of B2B partnerships can be seen on LinkedIn a popular business network that now enables users to sync their status updates with Twitter so your updated LinkedIn status will also appear as a tweet on Twitter.  Reddit a site that enables users to vote on what is most popular on the web is composed of  hundreds of sub-communities, each focused on a specific topic. There’s a Reddit for Music and probably a Reddit for your nearest city.  Note that when you access Reddit Science content that has been uploaded by users and often times from companies such as The New York Times, Wired Magazine and the tech division at Yahoo.

One of the highest grossing films of all time, Paranormal, used the business platforms of Delicious, Twitter, MySpace, Facebook, Digg, Reddit, Stumbleupon and Eventfull to promote, market and enhance their film.  The User Groups that evolved from these SMC’s helped ensure the film was released by submitting over 1 million votes on the website Eventful.com.  The viral nature of this program spawned hundreds of niche groups including a Paranormal Dating group on the dating site Geek 2 Geek.

According to ChannelAdvisor, Social media sites are now among the top 10 referring Web sites for most online retailers.  With Monetization at the heart of every business enterprise, a virtual store within a niche SMC creates a direct connection to a targeted consumer.  As more and more businesses seek to expand their identity and relevance on the WorldWideWeb, they are increasingly turning to SMC’s to establish storefronts.

While some SMC’s like Digg focus on advertising platforms and branded soft-goods a few SMC’s are providing commercial applications that will drive partner sales.  On Facebook 1-800-FLOWERS was the first retailer to launch a full-service online storefront so users leave birthday wishes for friends, and then order them a bouquet of flowers without ever navigating away from the home page.

Paving the way for cross-billing platforms are payment options from companies such as Amazon’s Flexible Payments and PayPal’s Payvment API’s that give developers full access to billing systems for SMC’s.  The ability to accept and distribute payments within SMC’s establishes a new commercial platform ripe for B2B marketers.  Companies like Alvenda have taken newsfeed purchasing to the next level with plug and play shopping platforms that enable shoppable advertisements that can be embedded into any blog or SMC site.

word-of-mouth-marketing

Small Business

Patriotism

September 8th, 2009

In President Obama’s speech to US schoolchildren this morning, I remember him saying something similar to, “if you quit on school, you are quitting on your Country.”  I like his reference toward individual responsibility and the values inherent in a good education. I worry, however about his inference that graduation is in itself a patriotic act. I am concerned because of the dichotomy of responses the term Patriotism can illicit over time. On one hand Patriotism is defined as love of one’s country. However, extremism often cloaks itself in Patriotic zealous defense of the interests of one’s country, but not all would agree such actions to be nationalistic. In an eighteenth century reference by Dr. Johnson a patriot was defined as ‘a factious disturber of the government’. In reference to the demagogue John Wilkes, he also said that ‘Patriotism is the last refuge of the scoundrel’.

Mr. Obama has done more to foment right, and left wing positive patriotism than any Presidency I have been privy to. However, the irony in opposing views on patriotism is as cavernous a gap as divides those that rise up for, and against, any change our President’s proffer. To affect change, within the framework of today’s fractious political and global climate, is challenge enough. I worry that he will exacerbate his tasks with an attempt to maintain the integrity of Patriotism when examples of such acts so often lead to disparate results.

water-drops

Uncategorized

Its the miles…

August 11th, 2009

Song of the Open Road

by Walt Whitman

(1819-1892)

Wisdom is not finally tested in schools,
Wisdom cannot be pass’d from one having it to another not having it,
Wisdom is of the soul, is not susceptible of proof, is its own proof,
Applies to all stages and objects and qualities and is content,
Is the certainty of the reality and immortality of things, and the
excellence of things;
Something there is in the float of the sight of things that provokes
it out of the soul.

Uncategorized

I could live with animals

August 5th, 2009

Song of Myself
Part 2

by Walt Whitman

(1819-1892)

I think I could turn and live with animals, they are so placid and

self-contain’d,
I stand and look at them long and long.
They do not sweat and whine about their condition,
They do not lie awake in the dark and weep for their sins,
They do not make me sick discussing their duty to God,
Not one is dissatisfied, not one is demented with the mania of
owning things,
Not one kneels to another, nor to his kind that lived thousands of
years ago,
Not one is respectable or unhappy over the whole earth.
walt

Uncategorized

Integrity

July 21st, 2009

The other day, my wife watched in shock as a woman side-swiped a car in a parking lot, then did a 14 point turn to hightail it out of there.   We discussed how un-cool this was and postulated that she was in a hurry to get home/Starbucks/the gym/nowhere; and leaving a note was beyond her conscience.

A few years ago I found my car had been side-swiped during the night, but on the windshield there was a note.  It read something to the effect, “Sorry I backed into your car, please call Joey at 555…”  While I was bummed to have a dented car I was impressed that the guy left a note.  When I called Joey’s number, his Dad answered and said that Joey wasn’t feeling well but that he was sure to call me back.

Joey did call me back and had his insurance cover the damage. We talked briefly and it turned out we had mutual friends. I was saddened to hear that Joey died not long after that of pneumatic complications. Looking back on it, I am even more impressed by the integrity Joey displayed by doing the right thing.

Doing what is right may not affect you directly but it will contribute to the decisions those that you effect will make.

integrity

Uncategorized

World’s Coolest Doorway

June 6th, 2009

The entrance to the Svalbard “Doomsday” seed bank in Norway, 700 miles from the north pole in the Svalbard archipelago.

svalbard-seed-vault-night

Uncategorized

Following, or Living My Dream?

May 25th, 2009

Am I following a dream, or  living one?  What’s important now is Family, Career and Health.  I’m learning that I can’t get very far in any of these categories, by giving them each equal time.   Balance is ever-elusive.

The heights by great men

reached and kept

Were not attained

by sudden flight,

But they, while their

companions slept,

Were toiling upward

in the night.

Henry Wadsworth Longfellow

late_night_work

Uncategorized

Eagles Rule the Steppes

May 25th, 2009

A Video Clip that makes  me pine to continue filmaking:

Wolf Hunting

Uncategorized

Commence – Living

May 25th, 2009

Paul Hawken

Commencement Address to the Class of 2009

University of Portland, May 3rd, 2009

When I was invited to give this speech, I was asked if I could give a simple short talk that was “direct, naked, taut, honest, passionate, lean, shivering, startling, and graceful.” Boy, no pressure there.
But let’s begin with the startling part. Hey, Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation – but not one peer-reviewed paper published in the last thirty years can refute that statement.
Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades.
This planet came with a set of operating instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, and don’t let the earth get overcrowded, and don’t touch the thermostat have been broken. Buckminster Fuller said that spaceship earth was so ingeniously designed that no one has a clue that we are on one, flying through the universe at a million miles per hour, with no need for seatbelts, lots of room in coach, and really good food – but all that is changing.
There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: YOU ARE BRILLIANT, AND THE EARTH IS HIRING. The earth couldn’t afford to send any recruiters or limos to your school. It sent you rain, sunsets, ripe cherries, night blooming jasmine, and that unbelievably cute person you are dating. Take the hint. And here’s the deal: Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.
When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. The poet Adrienne Rich wrote, “So much has been destroyed I have cast my lot with those who, age after age, perversely, with no extraordinary power, reconstitute the world.” There could be no better description. Humanity is coalescing. It is reconstituting the world, and the action is taking place in schoolrooms, farms, jungles, villages, campuses, companies, refuge camps, deserts, fisheries, and slums.
You join a multitude of caring people. No one knows how many groups and organizations are working on the most salient issues of our day: climate change, poverty, deforestation, peace, water, hunger, conservation, human rights, and more. This is the largest movement the world has ever seen.
Rather than control, it seeks connection. Rather than dominance, it strives to disperse concentrations of power. Like Mercy Corps, it works behind the scenes and gets the job done. Large as it is, no one knows the true size of this movement. It provides hope, support, and meaning to billions of people in the world. Its clout resides in idea, not in force. It is made up of teachers, children, peasants, businesspeople, rappers, organic farmers, nuns, artists, government workers, fisherfolk, engineers, students, incorrigible writers, weeping Muslims, concerned mothers, poets, doctors without borders, grieving Christians, street musicians, the President of the United States of America, and as the writer David James Duncan would say, the Creator, the One who loves us all in such a huge way.
There is a rabbinical teaching that says if the world is ending and the Messiah arrives, first plant a tree, and then see if the story is true.  Inspiration is not garnered from the litanies of what may befall us; it resides in humanity’s willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider. “One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice,” is Mary Oliver’s description of moving away from the profane toward a deep sense of connectedness to the living world.
The living world is not “out there” somewhere, but in your heart. What do we know about life? In the words of biologist Janine Benyus, life creates the conditions that are conducive to life. I can think of no better motto for a future economy. We have tens of thousands of abandoned homes without people and tens of thousands of abandoned people without homes. We have failed bankers advising failed regulators on how to save failed assets. Think about this: we are the only species on this planet without full employment. Brilliant. We have an economy that tells us that it is cheaper to destroy earth in real time than to renew, restore, and sustain it. You can print money to bail out a bank but you can’t print life to bail out a planet. At present we are stealing the future, selling it in the present, and calling it gross domestic product. We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.
The first living cell came into being nearly 40 million centuries ago, and its direct descendants are in all of our bloodstreams. Literally you are breathing molecules this very second that were inhaled by Moses, Mother Teresa, and Bono. We are vastly interconnected. Our fates are inseparable. We are here because the dream of every cell is to become two cells. In each of you are one quadrillion cells, 90 percent of which are not human cells. Your body is a community, and without those other microorganisms you would perish in hours. Each human cell has 400 billion molecules conducting millions of processes between trillions of atoms. The total cellular activity in one human body is staggering: one septillion actions at any one moment, a one with twenty-four zeros after it. In a millisecond, our body has undergone ten times more processes than there are stars in the universe – exactly what Charles Darwin foretold when he said science would discover that each living creature was a “little universe, formed of a host of self-propagating organisms, inconceivably minute and as numerous as the stars of heaven.”
So I have two questions for you all: First, can you feel your body? Stop for a moment. Feel your body. One septillion activities going on simultaneously, and your body does this so well you are free to ignore it, and wonder instead when this speech will end. Second question: who is in charge of your body? Who is managing those molecules? Hopefully not a political party. Life is creating the conditions that are conducive to life inside you, just as in all of nature. What I want you to imagine is that collectively humanity is evincing a deep innate wisdom in coming together to heal the wounds and insults of the past.
Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead the stars come out every night, and we watch television.
This extraordinary time when we are globally aware of each other and the multiple dangers that threaten civilization has never happened, not in a thousand years, not in ten thousand years. Each of us is as complex and beautiful as all the stars in the universe. We have done great things and we have gone way off course in terms of honoring creation. You are graduating to the most amazing, challenging, stupefying challenge ever bequested to any generation. The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence. Nature beckons you to be on her side. You couldn’t ask for a better boss. The most unrealistic person in the world is the cynic, not the dreamer. Hopefulness only makes sense when it doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.
~~~~~
Paul Hawken is an environmentalist, entrepreneur, journalist, and author. His books include Blessed Unrest.
new-growth

Environment